Hello! Nice to meet you
I am a NYC-based product designer with 15+ years of
interactive design experience
I specialize in product design for responsive websites and mobile apps.
My portfolio includes: Discovery's 15+ brands & HISTORY, A&E, Lifetime and FYI.
A cycling lover, exploring NYC on two wheels year-round.
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15 Brands
1 Template
Redesigned the aggregated TV experience for 15 of Discovery’s brands into a unified design template for CTV, Mobile App and Web

Launched

Product Design

How do you create a unified, scalable, and sustainable design solution for a portfolio of brands? We have done this by continuously adjusting and measuring page flows, modifying designs, experimenting with different layout variations with the goal of eliminating extra steps for the users to reach their goal with less click throughs.

  • Brands Design System

    UX
    UI
    Prototying

    Process of creating a Shared Pattern Library with live prototying for designers.

  • Aggregated TV experience for 15 of Discovery's Brands: Live TV

    UX
    UI
    Prototying

    EPG feature is at the heart of the live TVE experience when it comes to views and revenue. I improved the UX and reassembled UI elements to give users one-click access to live content across all of Discovery’s family of brands. Sneak peek of a next Phase 1: Live TV.

TV Everywhere Experience

4 Brands |1 Template
Click Brand Logos To View Live Websites
Redesigning and unifying A+E's TV Everywhere Web Experience across all brands.
We unified and contactlined A+E’s web experience, platform and technology stack across all brands to allow for fast innovation, optimized production workflow and cost effective maintenance. We also focused on increasing video views and engagement throughout the site.

Audience Growth & Editorial

Creating engaging editorial experiences, to support all efforts around various high-priority shows.

Designed various immersive article experiences that promote authentic, well-rounded articles and videos in a way that is easy to digest, intuitive to navigate and visually appealing.

Design System

Creating a seamless workflow and common language for both designers and developers.
View the Style Guide
I created a scalable library of design patterns, rules and guidelines, to prevent inconsistencies across various channels and platforms; as well as improve the workflow between product teams.

Click each brand logo to view the “A+E Networks - Design System” case studies based on the “History - Knightfall Show Template”.
Thank You for Visiting.
This portfolio site designed and coded by Jihyun Song,
using Figma, Visual Studio Code, CSS & SASS, and GreeenSock
Download My Resume
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